Why affiliate with The Montgomery Zoo? Affiliation with the Montgomery Zoo is good business. By partnering with the Montgomery Zoo, the community knows that you not only care about your community, but about conservation as well. The association with the zoo allows your company to break through the marketplace clutter and generate top-of-the mind awareness. In addition, community involvement can lead to an increase in consumer loyalty.
A recent national survey on cause-related marketing concluded that 60% of consumers say they would purchase from companies that support a cause in which they believe in, price and quality being equal. Of those surveyed, 84% believe that cause-related marketing creates a positive company image. In addition, 78% commented that they would be more likely to purchase a product that supports a cause they care about.